Why do certain ideas take root while others die? How do we improve the chances of success for important ideas? These are the two most important points that we will discuss in the workshop, as they reveal the nature and structure of the ideas that hold, and provide proven methods to make those ideas hold, by violating the established traditional methods, creating “cases of curiosity” and applying the rule of “concrete can remember.” Therefore, to generalize ideas to other people and make them entrenched in their minds, it is necessary to work within the limits of the rules that enabled other ideas to succeed, and to come up with new ideas, not new rules.
WHAT WILL THE TRAINEE GET AT THE END OF THIS WORKSHOP?
- Workshop completion certificate from Our Media Training and Development Center