Description:

The Content Creation Course is an intensive training program designed to equip participants with the essential skills and practical experience in writing, designing, and producing digital content in all its forms (written, visual, and audio).

The course focuses on providing trainees with the knowledge and tools needed to create engaging and impactful content that drives interaction and supports the goals of individuals and businesses. It also includes hands-on training in building content strategies, generating creative ideas, managing social media platforms, and analyzing results to measure performance and optimize strategies.

Content:

-Fundamentals & Strategy

Introduction to Content Creation

Definition of digital content and its types.

Difference between content marketing and traditional advertising.

Defining Goals & Audience

How to set clear content objectives.

Understanding and analyzing the target audience.

Exercise: Build a “Customer Persona.”

Session 3: Planning & Idea Generation

How to brainstorm creative content ideas.

Building a content calendar.

Exercise: Create a one-week content plan.

-Writing & Creativity

The Art of Writing Content

Writing catchy and impactful headlines.

Writing social media posts effectively.

Exercise: Write 3 posts for different platforms.

SEO Basics

Using keywords effectively.

Writing rules for blogs and articles.

Exercise: Optimize a short article for search engines.

Visual Content Essentials

Principles of design (colors – images – fonts).

Hands-on practice with Canva or alternatives.

Exercise: Design a simple social media post.

Production & Distribution

Video & Podcast Production

How to record short videos with simple tools.

Basic editing using beginner-friendly apps.

Exercise: Create a short video (Reel or TikTok).

Publishing & Distribution

Best posting times for different platforms.

Repurposing content (turning an article into a video, or a post into an infographic).

Measuring & Improving Performance

Key performance indicators (Reach – Engagement).

Using analytics tools (Insights – Google Analytics).

Exercise: Analyze a real post and extract insights.

What will receive it the Trainee end of the Course ?

–Certificate From KHDA

-Certificate From International Academy Of Arts ,Media and Creativity an additional fees