DESCRIPTIONPublic relations represent an important aspect of management, whether in business or in governmental organizations. It is an activity that seeks to gain the trust and support of different audiences for the goals, policies ,and achievements of the organization.Public Relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone of what you got, that's why you need to ace it and be updated with everything related to it.Media means communication channels like newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Imagine the power of the combination of PR and mediaThis seminar is designed to give you powerful tools for both, it will discuss essentials like definitions of PR, roles of PR, qualities for successful PR staff, ethics of PR, corporate image, identity and reputation, Public Oriented activities vs. Community Oriented Activities, civic and social activities in addition to many other topicsIn this  training course you will learn:

• The tools and techniques required to manage reputation in a complex media environment
• How to manage knowledge within the business for media effectiveness
• How to shape external perceptions of your organisation by first-class corporate internal communications
• How to develop a strategic approach and a clear plan of action

OBJECTIVES

• The importance of corporate public relations
• Skills of dealing with leaders
• Effective communication, foundations, rules, and application
• Written communication skills
• Verbal communication skills
• How to prepare a presentation and speech
• Skills of body language
• Dealing with social media
• Journalism writing
• Negotiation skills
• Organize, implement, and share meeting skills.
• Evaluate feedback.
• Basic qualities of the public relation specialist
• Responsibilities of the public relation specialist
• Prepare press releases, write and produce newsletters.

WHAT WILL THE TRAINEE GET AT THE END OF THIS COURSE?

• Certificate from the Knowledge and Human Development Authority
• Diploma of accreditation from international academy of arts , media and creativity