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Many studies and researches showed the importance of the media in the comprehensive development, and the imperative to create a strong media system for any organization or government agency in risk management and support the decision-maker in the social, political and economic activities, and thus the imperative of an inspiring media person who takes over the leadership of the organization in parallel with the administrative process of the media system .

The program is based on four strategic axes that organize and qualify a media leader, and establishes, in its entirety, the leadership elements to the leaders of the second and third row to manage the media system with merit and professionalism, and these axes are: Training and development – career guidance and support – practical application – diploma in media leadership.


  • Planning and managing media organizations.
  • Strategic planning for media content.
  • The financial policies of media institutions.
  • The estimated budget of the media institutions.
  • Corporate communication skills.
  • Strategies for building the image of institutions.
  • Media management in crises.
  • Skills of dealing with the media.
  • The art of public speaking.
  • Negotiation and persuasion skills.
  • Media monitoring and documentation.
  • Press conference: planning, design and implementation.
  • The role of the media in promoting soft power.
  • Speaking Basics: Improvisation Skills.
  • How to write the press release.
  • Misinformation and fake news.
  • Critical thinking.
  • Understand and evaluate opinion polls.
  • Performance Management – Innovation and Creativity Management.
  • Writing reports and recommendations to the decision-maker.
  • Social media tools and impact.
  • Facing the camera during the interview.
  • Media management for governmental conferences and summits.


  • Building leaders and qualifying them to manage media institutions and systems.
  • Integration of media and management skills.
  • Building leadership competencies in managing the media system.
  • Competitive corporate media.


  • Graduation Diploma certificate from Our Media Training Center.
  • Certificate from The Knowledge and Human Development Authority (KHDA).
  • Graduation Project.

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