Media Skills for Public Relations
DATE
August
19,
2024
TIME
17:00 - 22:00
LOCATION
Our Media Group, Dubai
The event has passed.
Course Details
Description:
Media skills are essential for effective public relations (PR) professionals, as they enable them to communicate messages strategically and engage with various media platforms to promote their clients or organizations. Media skills for public relations encompass a range of abilities aimed at effectively managing communication between an organization or individual and the media, and are essential for building and maintaining a positive public image, managing media relationships, and effectively communicating with stakeholders and the broader public.
Content:
• Fundamentals of public relations and media:
– Introduction to understanding media work and its institutions.
– Importance of media for state and society institutions.
– Media qualifications for public relations staff.
• Communication and media skills:
– Skills of targeting media discourse.
– Skills of dealing with media organizations and professionals.
– Writing skills for the media.
– Speaking skills for the media.
• Planning and managing public relations:
– Skills of organizing media events.
– Skills of planning and managing media campaigns.
– Frequent problems and how to overcome them.
What will the trainee receive end of the Course ?
-Certificate from KHDA
-Certificate from International Academy of Arts, Media and Creativity an additional charge
Our Media Group,Our Media Group
Dubai,Marasi Drive, Business Bay10468United Arab Emirates
Dubai,Marasi Drive, Business Bay10468United Arab Emirates
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Course Details
Start Date
2024-08-19
End Date
2024-08-23
Time
17:00 - 22:00
Cost:
2.500,00د.إ
Category:
Organizer
Name:Our Media Training Center
Email:info@ourmediatraining.com
Phone:00971563115755
Description:
Media skills are essential for effective public relations (PR) professionals, as they enable them to communicate messages strategically and engage with various media platforms to promote their clients or organizations. Media skills for public relations encompass a range of abilities aimed at effectively managing communication between an organization or individual and the media, and are essential for building and maintaining a positive public image, managing media relationships, and effectively communicating with stakeholders and the broader public.
Content:
• Fundamentals of public relations and media:
– Introduction to understanding media work and its institutions.
– Importance of media for state and society institutions.
– Media qualifications for public relations staff.
• Communication and media skills:
– Skills of targeting media discourse.
– Skills of dealing with media organizations and professionals.
– Writing skills for the media.
– Speaking skills for the media.
• Planning and managing public relations:
– Skills of organizing media events.
– Skills of planning and managing media campaigns.
– Frequent problems and how to overcome them.