Public relations has evolved as an administrative concept and philosophy of social relations, and has grown rapidly over the past years, and this development has occurred as a result of the increasing complexity in modern societies, the increasing power of public opinion, as well as an increase in understanding the motives and demands of individuals and groups, as gaining the support and trust from others through persuasion has become part part of the day-to-day activity of governments and organizations in any kind of activity in public and private institutions and international organizations.