Description :

The Media Literacy for Branding and Reputation Management course is designed to equip professionals with the knowledge and practical skills needed to understand, analyze, and strategically use media to build strong brands and manage institutional reputation effectively.

The course focuses on how media messages shape public perception, influence opinion, and impact brand credibility across traditional and digital platforms. Participants will learn how to develop media awareness, craft consistent brand narratives, manage media presence, and protect reputation in an increasingly complex and fast-paced media environment.

Through real-world case studies and practical exercises, the course enables participants to make informed media decisions that enhance trust, credibility, and long-term brand value.

Content :

• Introduction to media literacy and its role in branding
• Media influence on public perception and reputation
• Understanding audiences and public opinion
• Media content and discourse analysis
• Building brand narratives and key messages
• Managing media presence across platforms
• Social media’s role in brand image and reputation
• Handling rumors, misinformation, and reputational risks
• Integrating branding, communication, and media strategy
• Case studies of successful brand and reputation management

What will get the trainee at end of the course ?

-Training Diploma  From KHDA