Description :

The Personal Media Brand course focuses on building and managing a strong, professional personal media identity for journalists, media professionals, content creators, and public figures. The course helps participants define their media voice, develop a clear digital presence, and strategically position themselves across media platforms to enhance credibility, influence, and career opportunities.

Content :

Introduction to personal branding:

– Overview of personal branding: its evolution, importance, and relevance in the professional world.

– How to measure the strength of personal brands (KPIs).

– Personal branding goals, strengths, values, and point of view (POV).

* Audience and brand positioning:

– Target audiences: segmentation and creating personas.

– Develop a brand positioning statement and Unique Value Proposition (UVP).

* Storytelling and online presence:

– Storytelling principles and case studies.

– Build a strong online presence: selecting platforms, creating content, and audience engagement.

– Develop a consistent style and brand identity.

* Promotion and marketing:

– Strategies for marketing and promoting a personal brand: paid vs non-paid options.

– Social media marketing, networking, and collaboration

What will receive it the trainee at end of the course ?

-Certificate from KHDA

-Certificate from International Academy of Arts ,Media and Creativity an additional charges