Made To Stick

Why do certain ideas take root while others die? How do we improve the chances of success for important ideas? These are the two most important points that we will discuss in the workshop

DESCRIPTION

Why do certain ideas take root while others die? How do we improve the chances of success for important ideas? These are the two most important points that we will discuss in the workshop, as they reveal the nature and structure of the ideas that hold, and provide proven methods to make those ideas hold, by violating the established traditional methods, creating “cases of curiosity” and applying the rule of “concrete can remember.” Therefore, to generalize ideas to other people and make them entrenched in their minds, it is necessary to work within the limits of the rules that enabled other ideas to succeed, and to come up with new ideas, not new rules.

WHAT WILL THE TRAINEE GET AT THE END OF THIS WORKSHOP?

  • Workshop completion certificate from Our Media Training and Development Center

About Instructor

Dr. Mahmood Rahma

20 E-Learning Courses

Not Enrolled
AED 350.00

E-Learning Course Includes

  • 3 Lessons
  • E-Learning Course Certificate
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Dr. Mahmood Rahma CEO
The founder and CEO of Our Media Group, combines field experience with academic studies in the fields of media and public relations. He holds a PhD in media and public relations and is a member of the Royal Institute of Public Relations. He worked as a director of news programs at Baynouna Media Group before becoming a media specialist, providing consultancy to governmental and private entities. Mahmoud Rahma began his media career by joining Al Jazeera Satellite Network in 2002. In his position as head of the news exchange team, before returning to his homeland, the UAE, Mahmoud gained his field experience by covering hot events, conferences, and presidential elections around the world. His work with major international media organizations and his interactions with a constellation of media professionals from around the world had a significant impact on his media thinking and enthusiasm. The studies and research he conducted in the field of media also prompted him to author the first book of its kind on news exchange, providing valuable ideas and solutions to all areas of media and public communication.

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