Public relations has evolved as an administrative concept and philosophy of social relations, and has grown rapidly over the past years, and this development has occurred as a result of the increasing complexity in modern societies, the increasing power of public opinion, as well as an increase in understanding the motives and demands of individuals and groups, as gaining the support and trust from others through persuasion has become part part of the day-to-day activity of governments and organizations in any kind of activity in public and private institutions and international organizations.
“There is nothing more amazing than reality” This quote of Federico Fellini opens up the appetite and desire to wander in this world and ponder over its details. It implies a challenge to discover the truth and transform it into a real visual story. So, the documentary is the art of representing the reality and showing its amazing creations. We see it as a dream, but a dream that we live while we are fully awake. To make a good documentary, one needs vigilant eyes, emotional involvement, intellectual ability and good perception, in addition to the ability to ask relevant questions about life, the universe and nature, rather than giving hypothetical or alleged answers. If the subject and the materials are very important in the documentary, the deep thinking about the appropriate artistic form is of great importance in this course.
Being a TV presenter is far from simply standing in front of a camera and smiling – the role of the TV presenter is to be the face of the production team and to deliver the content of the program in an informed and entertaining way. This course is for any young person who aspires to be a TV presenter and students will learn the very distinct set of skills needed to present live television and capture audience attention.
The essence of digital marketing lies in the promotion of products or services on a social media platform, and there is no doubt that it differs greatly from other types of marketing. in this course, you will learn the basics of digital marketing and the most important marketing strategies to apply in the plan of any project, and will also shed light on how to build and launch marketing campaigns and build marketing strategies in a proper and effective way. The course will also discuss how to use social media sites optimally for this purpose and find out the target group for your project. You will also focus on the most important social media marketing tools and Google that will help you create, distribute and promote products and services. You will learn the best ways to track and measure the ads you make on all E-platforms. At the end of the course, as a trainee you will be able to increase your sales and design successful marketing plans for your project.
the concept and definition of Media has varied its types in terms of the means used and the method that enables the journalist to deliver his message to the target audience. The media development has made the journalist facing a great challenges to keep up with everything new in the media arena, in addition of faces other challenges that keeps him asking for others help.