Description:

Taking a public relations course can provide you with the necessary skills and knowledge to excel in this dynamic field. From developing strong communication skills to understanding the power of media and crisis management, a public relations course offers a comprehensive education that can benefit professionals at all stages of their careers. Additionally, building a strong professional network and staying updated on industry trends will further enhance your chances of success. So, if you are considering a career in public relations or looking to enhance your existing skills, consider enrolling in a public relations course today.

Content:

• Introduction to public relations:
– Maintain ongoing relationships.
– Dealing with a negative reaction.
– Develop public relations plan.

• Image building:
– Scientific concepts of mental image.
– Components of the mental image.
– Link the concepts of mental image with vision and mission of institution.

• Organizing conferences and events:
– Plan conferences and events of all types.
– Use checklists.
– Organize meetings via web.

• Organizational communication skills:
– Build communication with the internal and external public.
– Build and implement a communication plan.
– Evaluation and results.

• Planning and management for media campaigns:
– Importance of planning media campaigns.
– Communicate effectively with the press.
– Organize and launch a media campaign.

• Crisis media management:
– Identify all types of crises and how to manage them.
– Media interview skills with the public in crisis times.
– Mechanism of public relations in crisis times.

• Etiquettes and protocol:
– Concept of international etiquette, and its sources.
– International rules for meetings and interviews.
– General elegance and lifestyle.

• Gathering information and PR writing:
– Write for public relations and distinguish it from other types of writing.
– Briefing in writing and reaching the goal.
– Write for various media.

• Social responsibility:
– Definitions of social responsibility.
– Stakeholder theory.
– Global development of social responsibility.

• Dealing with the media:
– How to access the media and deal with it.
– Conduct interviews and follow-up.

What will the trainee receive at the end of the course?

Diploma Training from International Academy of arts , creativity and media