Live to learn and learn to live

Live to learn and learn to live

Training is a deliberate activity that involves a number of systematic steps, which are mainly aimed at achieving the goals and objectives by developing the cognitive, scientific, informational, and thinking aspects of the trainee, and seeks to effect positive behavioral change on the various skills and capacities, To make a positive change in the mechanism of action by changing the general trends and all behavioral patterns. The training is divided into: First: practical or technical training This type of training is concerned with the development of skills and technical abilities closely related to the practical or practical aspect of the work, ie the related ways of performing the work. Examples include the skills related to calculating the financial budgets or calculating the salaries of employees in a particular organization or company. Second: Behavioral training is the change that affects the highest behavioral patterns. Examples include training related to ways of dealing with others, understanding of personalities and raising awareness about the importance of commitment to the general core values ​​and the impact on the working environment among employees.

The importance of training is that the training works to develop and expand the horizons of managerial behaviors related to flexibility in work, systematic thinking and dealing with the ability to solve various problems and deal with them, the ability to adapt to changes and new working conditions, absorb the anger of others and develop listening skills, Supervising, motivating staff and investing their resources for the benefit of all stakeholders. The training provides the human competencies needed by any organization to achieve its objectives, and works to qualify them best qualified in accordance with the requirements of modern work, and achieve the stability required in production,

  The presence of a well-trained group in the organization ensures the continuation of the operational process as required and maximizes the training rate of monthly and annual income, and opens the doors of opportunities for work and a better life. The latest annual statistics indicate that US institutions spend about $ 50 million annually on training their employees, and this is a basis for keeping pace with the change and development that is taking place in all areas of life today, enabling them to get leaders in various fields and thus rise in all sectors The state says (John Zinger) in his book (22 administratively secret to achieve very Training is indeed needed. Global competition, a constantly changing workforce, new administrative forms and modern technology have imposed enormous demands on our members. If a small workforce in a company whose size has reduced its size alone should do all the work, then we must raise the level of its skills.

On the importance of training in increasing per capita income, research and studies have shown that training has led to an increase in employee wages by between 4% and 11%. Research also showed that companies made more than double the increase in staff. In another study, the increase in training expenses by 10% achieved a 3% improvement in productivity.


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Our Media
Our Media Training Center is the first Emirati media training center, where both academic and practical training is conducted in a professional media environment, with relevance to operational studios and the classrooms are equipped with all the equipment and tools used in satellite TV channels and other media organizations. Our Media Training Center is specialized in media training and consultancy. It relies on professional trainers who have been creative in all formats of media production and have experience in developing media skills academically with practical operations.

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